Is There a Hole in Your Marketing Budget?

Does your company focus its marketing budgets and efforts on attracting new customers?  Do you recognize the value of including customer retention and loyalty in your marketing spend?  A common marketing mantra is that it costs five times as much to gain a new customer than to retain an existing one.  In some industries, it
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The Profitability Strategy Too Few Companies Use

Many company leaders think the road to profitability is to raise prices or cut costs. Simple, right? But unless customer service, customer satisfaction and customer loyalty are an integral part of your marketing and sales cycle, you are probably missing a little known fact.  There is a direct connection between customer loyalty and your company’s
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