Show me the data_Rez

Show Me the Data

If we have data, let’s look at the data. If all we have are opinions, let’s go with mine. Jim Barksdale – Pres. Equity Investment Corp. Does your company make marketing decisions based on hunches or on data?  Do you assume you know and understand your customers without actually asking them questions? A good customer
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Is Dirty Customer Data Hurting Your Business?

Have you ever made a follow up call to a customer, only to discover that a your colleague has already phoned the person two days ago, or that “Fred doesn’t work here anymore”?   (Or how about, “Fred hasn’t worked here for years. In fact, he passed away!) Like a lot of things in life,
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