CI Blog 171107 #35

Ditch Customer Satisfaction. Go for Amazement!

The Rolling Stones song “I Can’t Get No Satisfaction” no longer applies to most customers. That’s because customer “satisfaction” is setting the bar pretty low these days. Customers want so much more than just satisfaction. They want to be amazed, dazzled, and blown away. On the one hand, customers expect great service. On the other
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feedbac2

Is Asking for Feedback a Nuisance to Your Customers?

We have all heard that customer feedback is a great way for a company to develop strategies to improve their business. It is said that many Fortune 500 companies depend on customer feedback to improve their businesses. For them, as Ken Blanchard asserts, feedback is the healthy breakfast for a profitable and growing business. But
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customer journey 2 - Rez

3 Steps for Mapping Your Customer Journey

Photo Source: Intechnic According to Walker, a customer intelligence firm, “By 2020, Customer Experience will be the key differentiator, over price or product.” For many B2C (business to consumer) companies, there is a growing emphasis on improving the customer experience to gain market share over competitors. Mapping the customer journey is crucial for any company seeking
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