The Price is Right_Rez

Pricing: The Barometer You Could Be Using

The Price is Right® How do you know if you are charging the right price? That is a difficult question for Business Owners to answer. A few approaches that some Owners use are: Let the Sales Team figure it out. Calculate hard costs and add a reasonable margin. Figure out what the competition are charging
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Put Your Marketing Money Where Your Profit Is

Have you connected the dots between your customer retention and your bottom line? Marketing data revealed from surveys of major companies reveals that there is a direct financial correlation between Customer Retention and Profitability for your company.  Consider  these frequently cited marketing numbers: A 5% increase in customer retention can increase a company’s profitability by
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The Profitability Strategy Too Few Companies Use

Many company leaders think the road to profitability is to raise prices or cut costs. Simple, right? But unless customer service, customer satisfaction and customer loyalty are an integral part of your marketing and sales cycle, you are probably missing a little known fact.  There is a direct connection between customer loyalty and your company’s
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