Affinity Kitchens Performance from a Customer’s Perspective

Affinity Kitchens is invested in creating positive experiences for their clients. To assist in creating positive customer experiences Affinity Kitchens has hired Client Insight Inc., an independent research firm, to interview their customers. Their role is to be an unbiased third party and ask questions about their cabinet purchase experience. Client Insight measures Affinity Kitchen’s performance and provides both quantitative and qualitative reporting on an ongoing basis. The client reviews below are compiled from interviews with clients completed since May, 2014.

Affinity Kitchens uses these results to identify strengths and areas for improvement. To browse the customer reviews and see what clients are saying about their cabinet purchase experience with Affinity Kitchens , use the links below. The research covers a variety of areas important to customers and provides insights into Affinity Kitchen’s business practices and reputation.


Overall Impression Results

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The above Chart shows the results of Overall Impression questions asked of Affinity Kitchen’s clients for the two years ending July 31, 2016. For example, 96% of clients interviewed said they were satisfied with the quality of Affinity Kitchens’ products.
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WHAT CUSTOMERS SAY

“I couldn’t be more pleased –  Affinity Kitchens was great. We are very, very satisfied. One of my neighbors has seen our project and liked it so much, she called Debbie at Affinity and the Contractor is on site working, even as we speak.”

Vicki C, Scottsdale, AZ Nov/17

“Affinity Kitchens’ Designer, Beth, worked with me to keep my costs in check and that was helpful. Affinity was very careful about the after project service – they were very attentive. We really appreciated the staff. Affinity is very professional and we really enjoyed working with them.”

Gina K, Phoenix, AZ Nov/17

“I think the staff at Affinity Kitchens are great. The quality of Affinity Kitchens’ product compared to other suppliers is superb. Some of their customers have budgets and their Designer, Debbie, is always mindful of that. If someone doesn’t have a specific budget, she directs them to a line that is appropriate for their desire. If a project is getting a bit high, she lets me know, so that I can validate things. I love working with her.”

Andie C, General Contractor, Paradise Valley, AZ Nov/17


Why Clients Refer Affinity Kitchens to their Friends & Neighbors

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Above are the top 5 reasons why clients refer their friends and neighbors to Affinity Kitchens.

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WHAT CUSTOMERS SAY

“I always recommend Affinity Kitchens. The quality is superb. Their staff always get back to me the same day.”

Andie C, General Contractor, Paradise Valley, AZ Nov/17

“I would refer Affinity Kitchens because they have a good eye for what is in vogue and yet keep perspective on what is functional. Beth seemed to know what would flow with the rest of my house and she had a good overall view. There is no tunnel vision and I appreciated that.”

Gina K, Phoenix, AZ Nov/17

“I already have recommended Affinity Kitchens. Affinity has a tremendous variety of product and they will create whatever a person wants. If you want contemporary, traditional or transitional they will work with you and do it. I have done other projects in other homes and I have never had the ease that I have had with this remodel. I was gone and that is the best way to do it. If I ever had questions, I called and they answered them.”

Vicki C, Scottsdale, AZ Nov/17


Design Experience

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The above Chart shows the results of client’s Design experience with Affinity Kitchens for the two years ending July 31, 2016. For example, 97% of clients felt that their Designer took time to listen and understand their needs.

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WHAT CUSTOMERS SAY

“Working with Debbie M, Affinity Kitchens’ Designer, is a wonderful experience. She is so meticulous and has a high level of expertise. Debbie is really good at what she does. The project ended up perfect.”

Beth P, Paradise Valley, AZ Nov/17

“Affinity Kitchens’ Designer, Deborah, has great ideas and came up with a great design. When someone sees our kitchen, the first thing they ask is “Who designed your kitchen?” What I like is that it is different and pretty. Whatever Deborah did was perfect. As a result, we are quite happy.”

Vicki C, Scottsdale, AZ Nov/17

“I recommend Debbie, Affinity Kitchens’ Designer, because she goes the extra mile to make the kitchen, bathroom or laundry room special for the specific client she is working with. She comes up with ideas for her clients that no one else would have thought of.”

Andie C, General Contractor, Paradise Valley, AZ Nov/17


What Clients ‘Value The Most’ From Their Experience With Affinity Kitchens

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Above are the top 5 factors that customers value about the purchase experience with Affinity Kitchens.

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WHAT CUSTOMERS SAY

“I liked the ‘one on one’ with Beth at Affinity Kitchens, and how in-touch she was with our project. I never felt that I was not being heard and I was pleased with that. We made a number of small changes and adjustments, but that was no problem for Beth.”

Gina K, Phoenix, AZ Nov/17

“What I like is that my kitchen is not only beautiful, it is also very functional. We had a galley style kitchen that was crowded and now I have so much more room and it is setup so well. Everyone who see my kitchen asks, “Did you make your home larger?” Affinity Kitchens has provided function and beauty with no compromise.”

Vicki C, Scottsdale, AZ Nov/17

“Affinity Kitchens did a great job. I like their level of customer service and the quality of their product. It was a great experience.”

Beth P, Paradise Valley, AZ Nov/17


Coordinator Experience

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The above Chart shows the results of client’s Coordinator experience with Affinity Kitchens for the two years ending July 31, 2016. For example, 97% of clients felt that the Coordinator was pleasant and professional to deal with.

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WHAT CUSTOMERS SAY

“We were not here during the project. We worked with a Contractor that Affinity Kitchens suggested. The Contractor put together a schedule and then Marco, Affinity’s Coordinator, called me to say when the cabinets would be delivered. After that, Marco just dealt directly with our Contractor.  I looked later and the delivery was in exact alignment with the Contractor’s schedule. Affinity Kitchens was very timely and they got along with our Contractor very well. It was an easy process.”

Vicki C, Scottsdale, AZ Nov/17

“Working with Affinity Kitchens’ Coordinator, Marco, was good. I wasn’t in the country during the installation but Marco really kept me in the loop all along. I got back a number of weeks after but Marco was very much available to answer my questions and address any concerns. I had a few lingering questions and he was good about getting back to me. Their ‘after service’ follow-up is really good.”

Gina K, Phoenix, AZ Nov/17

“Marco, Affinity Kitchens’ Coordinator, was very friendly and professional. Affinity is doing the completion on my timeline, not theirs.”

Chris L, Phoenix, AZ Oct/17


Affinity Kitchens’ Response to Unforeseen Issues

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Issues tend to come up on projects that require multi-trades and suppliers. It may not be a question of if but rather when. Here are some of the stories that show how Affinity Kitchen responds to project issues.

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WHAT CUSTOMERS SAY

“If there is an issue and there seldom is, Affinity Kitchens are on it right away. They resolve any issues with no questions asked. They fix everything and get it done, and get it done professionally.”

Andie C, General Contractor, Paradise Valley, AZ Nov/17

“There was an issue with the installation. Affinity Kitchens fixed everything at the end. The timeliness was the problem. We reached an agreement and I am now very happy. I reached out to them and they honored my comments. It’s not that someone dropped the ball, it was the process and the project that created issues. I had a unique project. The issues are now resolved and I’m very happy with Affinity’s response and the resolution. I would give them a gold star.”

Kasia S, Scottsdale, AZ Oct/17

“One cabinet was starting to go in the wrong place. I pointed that out and the Installation Team with Affinity Kitchens was happy with that and addressed the concern right away. Jamie came to inspect the cabinets to make sure they were up to quality standards. He found problems I hadn’t found. Jamie ordered new cabinets because the stain didn’t quite match. Affinity’s staff is a 6+ out of 5.”

Susan P, Fountain Hills, AZ Sep/17


Installation Experience

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The above Chart shows the results of client’s Installation experience with Affinity Kitchens for the two years ending July 31, 2016. For example, 97% of clients felt that their Installer demonstrated craftsmanship and pride in his work.

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WHAT CUSTOMERS SAY

“The Installer, Mike with Affinity Kitchens, was really good at what he does. And someone came at the end to finish things up – he was really great to work with as well.”

Beth P, Paradise Valley, AZ Nov/17

“I am so glad that I found Affinity Kitchens. There are lots of cabinet places in town, but Affinity goes the extra mile with a smile on their face and that makes a big difference.”

Andie C, General Contractor, Paradise Valley, AZ Nov/17

“Larry, Affinity Kitchens’ Installer, gets a gold star. The way he was handling the materials, he was so careful and immaculate, you could definitely feel the pride in the product and workmanship. It was also the way he talked about the product, the pride was definitely felt.”

Kasia S, Scottsdale, AZ Oct/17


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